| PROGRAM LINE UP |
|
|
Nov. 21, 2007 Wednesday
OPENING CEREMONIES
|
| TIME |
SPEAKER |
TOPIC |
| 5:00-6:00 pm |
Cocktails & Ribbon Cutting: Exhibit Area Mayor Gordon |
| 6:00-6:10 pm |
AdBoard Chairman |
Opening Remarks |
| 6:10-6:20 pm |
SBMA Chairman |
Welcome Speech |
| 6:20-6:30 pm |
PAC Chairman |
Introduction to Keynote Speaker |
| 6:30-7:15 pm |
Mr. John Gokongwei, Jr. |
Keynote Speech: Breaking Barriers |
| 7:15 – 7:45pm |
Creative Committee |
Show Opening |
| 7:45 onwards |
Philippine Daily Inquirer (sponsor) |
Speakers Video Presentation /
Welcome Dinner / Entertainment |
Nov. 22, 2007 Thursday
The New Order: Marketing and Media |
| TIME |
SPEAKER |
TOPIC |
| 6:00 – 9:00 am |
Jollibee and partners TNS & 357 Boracay (Sponsor) |
Breakfast |
| 9:00 – 9:05 am |
Host/s
|
IPAC Chairperson Welcome |
| 9:05-9:10 am |
Susan Dimacali & Patricia Go
Programs Co-Chair |
Introduction of Guest Speaker |
| 9:10 – 11:10 am
|
Neil Gaiman |
Imagination and Creativity in the Contemporary World |
| 11:10 – 11:30 am |
Marlon Rivera |
Q & A with Mr. Gaiman |
| 12:00-2:00 |
Philippine Star (Sponsor) |
Lunch Break/Raffle |
| 1:30 – 2:00 pm |
Poonam Kumar
Regional Director, Segmentation and Positioning, TNS |
Mining the Power of Consumer Archetypes to Build Successful Brands |
| 2:00 – 2:30 pm |
Duncan Morris
VP Research &Market Dev't, Turner Int'l A/P Ltd. |
Marketing to Asian Kids (New Generations for 2007) |
| 2:30 – 3:00 pm |
Mike Amour
A/P Chairman & CEO, Grey Group |
Accelerating Emotional Engagement with the People of Asia |
| 3:00 – 3:40 pm |
Tony Wright,
Chairman Lowe Worldwide |
21st Century Engagement |
| 3:40 – 4:10 pm |
James Chadwick
Director of Insights & Strategy, Mindshare, Asia Pacific |
Understanding the New Order of Asian Communications |
| 4:10 – 4:40 pm |
Helen Pemberton
Regional Director for Media Index, ACNielsen |
Evolution of Print Publishing in an Increasingly Digital World |
| 4:40 – 5:10 pm |
Chris Prox,
ICON Research CEO |
TV Commercial Loading, A PANA Study |
| 5:10- 5:40 pm |
Chris Nelson,
Managing Director Philip Morris |
Translating the world’s No. 1 advertising below-the-line |
| 5:40 – 6:20 pm |
Marlon Rivera , Lisa Gokongwei, Sandy Prieto |
Adapting to the New Order Philippine Style |
| 7:00pm onwards |
Solar Entertainment (Sponsor) |
Dinner |
Nov. 23, 2007 Friday
The New Order: Creativity |
| TIME |
SPEAKER |
TOPIC |
| 6:00 – 9:00 am |
Lamoiyan Corporation (Sponsor) |
Breakfast |
| 9:00-9:10 |
Merlee Jayme
Creative Guild Head |
Opening Remarks |
| 9:10-9:55 |
Michelle Kristula Green
President
Leo Burnett & ARC, A/P |
Engagement Marketing |
| 9:55-10:30 |
Graham Kelly
Exec. Creative Director Chief Creative Integrator
TBWA/Group Singapore TBWA/Asia Pacific |
INTEGRATOR |
| 10:25 – 10:55 am |
Wayne Fletcher
President of Sandbox |
New & Integrated Media: Award-winning Campaigns |
| 10:55 – 11:35 am |
Tay Guan Hin
Regional ECD-SEA, JWT Singapore |
Engaging Asian Consumers through the powers of Visuals |
| 11:35 – 1:35 pm |
Manila Bulletin (Sponsor) |
Lunch Break/Raffle |
| 1:35 – 2:20 pm |
Terry Savage
Executive Chairman, Cannes Lions |
Learn to win |
| 2:20 – 3:00 pm |
Amanda King
A/P President, Tribal DDB |
Global Internet and Mobile Trends; Award-winning Campaigns |
| 3:00 – 3:30 pm |
Danilo Mojica
Head, Smart Wireless Division |
Mobile Advertising |
| 3:30 – 4:10 pm |
Aaron Barnes
Global VP Sales & Marketing, Friendster Int’l |
Marketing to an Online Community |
| 4:10 – 4:55 pm |
Derek Callow
VP Google, Asia Pacific |
The Future of Internet |
| 4:55 – 5:20 pm |
Ben Colayco
COO. Level Up Int'l Holdings Pte Ltd |
Gaming and Entertainment |
| 5:20 – 5:50 pm |
Fritz Kohle
Production Head, Nokia |
Mobile Digital Film Making : Releasing its Creative Potential |
| 5:50 – 6:20 pm |
Merlee Jayme & Joey Campillo |
Q & A |
| 7:00 – 11:00 pm |
GMA Network (sponsor) |
Dinner & Entertainment |
| 11:00 onwards |
Smart Communications(sponsor) |
After Dinner Party |
Nov. 24, 2007 Saturday
The New Order: Awards Night |
| TIME |
SPEAKER |
TOPIC |
| 10:00 am |
Chowking (Sponsor) |
Brunch |
| 9:00 -1100 onwards |
Neil Gaiman Book Signing / Sports & Recreation |
| PM |
Sports & Recreation |
| 8:00 pm |
Araw Awards Night (Creative Awards) |